EffectiveCPM

Alas, the Ohio issues went nowhere

Put the whole thing on a few radars, though

	Keyword	Status	Clicks	Impr.	CTR	Avg. CPC	Cost	Avg. Pos	Conv. Rate	Cost/Conv.
Search Total			44	2,740	1.6%	$0.06	$2.57	4.4	Track which clicks turn into successful leads or sales. Learn more. No, thanks
Content Total			0	0	-	-	-	-
	ohio election results	Normal	13	252	5.1%	$0.06	$0.66	2.3
	ohio election	Normal	6	309	1.9%	$0.06	$0.33	6.0
	electoral college	Normal	25	2,070	1.2%	$0.07	$1.58	4.2
	2004 election	Normal	0	106	0.0%	-	-	9.0
	ohio president election	Normal	0	3	0.0%	-	-	2.4
	ohio president election results	Normal	0	0	-	-	-

People just aren't thinking about the Viaduct yet. Time to put that campaign on backburner. I'll post final stats later when I have more time. In the meantime, there is noise in Ohio again that I'd like the world to think about. Let's spend some more nickels.



Could Kerry still win?
Not so fast - Bush win contested
Kerry case makes strides in Ohio
story.news.yahoo.com/

	Keyword	Status	Clicks	Impr.	CTR	Avg. CPC	Cost	Avg. Pos	Conv. Rate	Cost/Conv.
Search Total			9	504	1.7%	$0.05	$0.45	5.3	Track which clicks turn into successful leads or sales. Learn more. No, thanks
Content Total			0	0	-	-	-	-
	ohio election results	Normal	2	51	3.9%	$0.05	$0.10	2.4
	ohio election	Normal	2	70	2.8%	$0.05	$0.10	5.3
	electoral college	Normal	5	346	1.4%	$0.05	$0.25	5.3
	2004 election	Normal	0	36	0.0%	-	-	9.2
	ohio president election	Normal	0	1	0.0%	-	-	3.0

Attack! :) Not sure how to pursue this one as we're trying to reach a passive audience (I just don't think they'll be a lot of Seattle-ites on the hunt for Viaduct tunnel info, ya know?)

So, here's my starting, very general list -- a combo of transportation queries and just local, around-Seattle kind of stuff. I'm keeping my CPC rate very low on this sucker so I can stretch it out. Hopefully, it doesn't register a ton of CT - I'd rather just have folks keep seeing the message. Again and again and again!

alaska way viaduct
alaska way viaduct tunnel
bus schedule
highway 99
puget sound traffic
seattle bus schedule
seattle jobs
seattle metro
seattle news
seattle traffic report
traffic
traffic conditions
traffic info
traffic map
traffic report
tunnel
viaduct
viaduct tunnel
wsdot

And, the finely crafted ads -- suggestions? ;)

We Don't Need a Tunnel
The real Viaduct question:
Does Seattle need it at all?
www.peopleswaterfront.org

No Tunnel in Seattle The real Viaduct question: Does Seattle need it at all? www.peopleswaterfront.org

We Don't Need a Tunnel Don't replace the Viaduct, re-think it. Find out how www.peopleswaterfront.org

4 Reasons Not to Tunnel The real Viaduct question: Does Seattle need it at all? www.peopleswaterfront.org

4 Reasons Not to Tunnel Don't replace the Viaduct, re-think it. Find out how www.peopleswaterfront.org

Do We Need a Tunnel? The real Viaduct question: Does Seattle need it at all? www.peopleswaterfront.org

The Viaduct issue has me irked. Classic bureacratic limitation of the issue to conveniently package discussion as "tunnel vs. replacement." Gee, Mayor N. - you got us! nice trick!

Not so fast, big guy.

I'm pretty sure that a lot of us are interested in choices #3 through 4,879. In fact, I like this #3 quite a lot: People's Waterfront Coalition

Time for a little search engine advocacy! Search terms for this one are gonna be a challenge...

With all the greedy salivating around its dot.com stock, Google has a lot of attention these days. For good reason, really - hard to find anything useful on the Web that they aren't involved with. Its corporate servers are even bringing you this message. Useful?

My favorite Google toy is Adwords. Adwords is responsible for all those little blocks of advertisements for spermgirl.com that line up along your bukkake search results (even when you accidentally spell it bukake). But that's not the cool thing. Google has turned this groovy little advertising engine loose for the entire world to play with.

For a nickel, I can buy a click. All I need is a pithy little text message and a smart set of search words to associate it with. And I get traffic!

That's especially cool if I'm selling crap. I loved playing with Adwords and trying different messages but I was severely lacking in purpose. I didn't have a need for traffic. I didn't sell crap. I didn't really have anything to push.

During the run-up to the 2004 presidential election, I found something that needed pushing. So much crap, really. I had to push back on the focus the election was taking - the evil was so thick that even the demos became war mongers. I didn't want the message to be 'we'll kill terrorists too!'

So I started my first EffectiveCPM project -- I would advertise for Kerry in the way I wanted his message to be shared:
Can Kerry cut your taxes?
Yes! See the Kerry plan
to strengthen the middle class
www.johnkerry.com/issues/

The message was displayed every time somebody in the "battleground states" (AdWords enables geo-targeting) searched Google for "bush tax cut," "tax cut" or "tax cuts." 51,000 times in the 2 weeks before the election with a healthy 1,000 clicks!

It didn't really help sway things. But it gave me hope. I got 2% to read about the part of Kerry I wanted them to think about. Not the misguided spin to turn him into some kind of terrorist hunter.

And all of this fun for a mere $200 or so. I realized quickly I better keep my hobby limited to smaller issues. The election sputtered out but Adwords is still there and ready for us to put to use. The only limit is money and creativity. Now that I've got something to push, I just need the cash. Donate today :)

I'll post shortly about other recent and currently live EffectiveCPM projects. My intent is to make this a forum to choose causes, refine the messaging, arrange funding and spread the word.